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Grocer Pod - Presented by AWG - Grocery, Marketing and more


Feb 28, 2024

Dr. Farhana Nusrat, Assistant Professor of Marketing,  Knauss School of Business at the University of San Diego co-authored study "Feeling rewarded and entitled to be served: Understanding the influence of self- versus regular checkout on customer loyalty." Dr. Nusrat explains her study and its findings to Sean Kosednar on this week's Grocer Pod.